Prescriptive Analytics

Ensure sustainable growth through prescriptive analytics!

A Food wholesaler uses prescriptive modeling with the purpose of creating more efficient marketing promotion, boost sales and increase margins.

The ask

  • To maximize the profit margins
  • Understand both the hidden affinities between products and customer needs.
  • Support the development of more effective promotional campaigns.

The answer

  • Analyze online baskets of wholesale customers and identify the optimal product mix.
  • Provides micro analysis of product similarities and customer purchasing behaviours.
  • Make more accurate product recommendations.
  • Offers micro analysis of product similarities as well as customer purchase behaviour.

The solution

Technology

  • IBM Cognos
  • IBM SPSS Modeler Server
  • IBM Planning Analytics
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The results

  • Increased organic sales to regular customers, who are frequent buyers of commodities but with low margins.
  • Real-time reporting to allow marketing specialists to make appropriate recommendations.
  • Improved campaign efficiency by identifying the most profitable and efficient combinations.
  • Increased profitability.
  • The solution is at the heart of the strategy and marketing tactics.

Project

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