Predictive Analytics

Make the best decisions faster with predictive analytics!

A Publishing company deploys a business planning, budgeting, forecasting and analysis solution based on predictive analysis.

The ask

  • Perform sophisticated business analysis and predictions.
  • Allocate sales and marketing resources more optimally.

The answer

  • Modernization and automation of information collection and analysis.
  • Implementation of a solution to examine huge volumes of critical and dispersed data across the enterprise.
  • Use of data to support planning, budgeting and forecasting.

The solution


  • IBM Cognos Business Intelligence
  • IBM Planning Analytics
  • IBM SPSS Statistics
  • IBM SPSS Modeler
  • IBM PureData System for Analytics

The results

  • Understanding of customer behaviour and consumption patterns.
  • Sales optimization, cost reduction and better target marketing spending.
  • Sales increased by $9M in 6 months due to better visibility of ongoing opportunities.
  • Responding to changing situations 24 times faster!


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