Case study
A Publishing company deploys a business planning, budgeting, forecasting and analysis solution based on predictive analysis.
Predictive Analytics
Make the best decisions faster with predictive analytics!
A Publishing company deploys a business planning, budgeting, forecasting and analysis solution based on predictive analysis.
The ask
- Perform sophisticated business analysis and predictions.
- Allocate sales and marketing resources more optimally.
The answer
- Modernization and automation of information collection and analysis.
- Implementation of a solution to examine huge volumes of critical and dispersed data across the enterprise.
- Use of data to support planning, budgeting and forecasting.
The solution
Technology
- IBM Cognos Business Intelligence
- IBM Planning Analytics
- IBM SPSS Statistics
- IBM SPSS Modeler
- IBM PureData System for Analytics
The results
- Understanding of customer behaviour and consumption patterns.
- Sales optimization, cost reduction and better target marketing spending.
- Sales increased by $9M in 6 months due to better visibility of ongoing opportunities.
- Responding to changing situations 24 times faster!