Example of an advanced analytics solution in the Publishing Industry

A Publishing company deploys a business planning, budgeting, forecasting and analysis solution based on predictive analysis.

The ask

• Perform sophisticated business analysis and predictions.
• Allocate sales and marketing resources more optimally.

The answer

• Modernization and automation of information collection and analysis.
• Implementation of a solution to examine huge volumes of critical and dispersed data across the enterprise.
• Use of data to support planning, budgeting and forecasting.

The solution

• IBM Cognos Business Intelligence
• IBM Planning Analytics
• IBM SPSS Statistics
• IBM SPSS Modeler
• IBM PureData System for Analytics

The result

• Understanding of customer behaviour and consumption patterns.
• Sales optimization, cost reduction and better target marketing spending.
• Sales increased by $9M in 6 months due to better visibility of ongoing opportunities.
• Responding to changing situations 24 times faster!